My name is Bob Fritz and I've been developing breakthrough nutritional products for athletes and active people for more than 30 years. Along the way I discovered that many of the powerful new ingredients I was researching were first used successfully in animals. For example, a canine athlete proved the benefits of sports drinks long before people ever heard about Gatorade. So I set about developing nutritional performance boosters for animals, the hardest-working, most athletic creatures on earth! That led to products to improve appearance, like the popular Show Stopper, and other to help boost immunity, aid joint health, promote leanness, and more. In short, to help our animal partners lead a longer, stronger, healthier life.