30 Years of Unifying Nature with Science In Any Industry, There Is One Unchallenged Leader. In Natural Health, It's Animal Naturals
Animals have changed little over thousands of years. But knowledge of their nutritional needs has undergone a revolution in just the last few decades. Even decoding the genetic building blocks of life is now a reality. As a child, a simple classroom experiment launched me on a lifelong obsession that, through academic and real world research, led to revolutionizing modern nutrition.
The trigger was a 4th grade rat feeding study. One rat group received corn oil, dried milk and peanuts. These rats grew rapidly, were muscular, glossy and mentally active. The other rat group ate peanut hulls only. This group was stunted, weak, had poor coats and were listless. The astounding difference that natural foods could make began my lifelong obsession.
I conducted endless feeding experiments on my dogs, and became a sponge for knowledge. I took classes, talked with experts, attended seminars-anything I could do to learn. Luckily, I trained and lived in San Jose, CA, the hotbed of sports science research and Olympic athletes at the time. In 1979, it all came together when I got a job as a NASA contractor on the Shuttle Program. My passion finally met knowledge.
At NASA, for the first time, I had access to hundreds of “hidden" medical research. I read incredible studies detailing the power of “defined” diets for manned space flight. I also located sports science research, plus studies on dogs and horses. I had found the Holy Grail I was looking for. I began adapting these advances out of the medical journals and into the gym and kennel. The rest is history.
This research helped to "launch" such legendary health foods as the first commercial Creatine, Branched Chain Amino Acids, Medium Chain Triglycerides and Alpha Keto Glutarate. These developments would soon further evolve into best-selling, brand-name products such as Muscle Milk® among others.
These products are a "Who's Who" of the most respected advances in sports nutrition history. Without exaggeration, millions have improved their health and performance with these award-winning concepts.
At the same time, I was developing products to improve the health and performance of four-legged athletes. My secret to achieving success with both human and animal nutrition, year after year? Simple. Inside those hard to find (and decipher) medical studies were the basic dietary formula blueprints for improving health and performance. Even how to feed them!
Few know it, but sports drinks, creatine and most other human performance products were first proven on our canine companions. Hundreds of studies, some going back 100 years, examined the nutritional needs for humans using dogs as models before humans ever got them. I knew my products worked for humans and animals before I ever launched them; they already had!
Those authoritative medical studies enabled me to formulate the first canine sports drinks, bodybuilding supplements, and much more. This priceless research, mostly hidden to non-scientists, is to me so incredibly vital to pet owners worldwide, that I'm making it available to everyone for the first time ever. On the Web...on my site...your site, AnimaINaturals.com!
Of course, success breeds competition. There are "me-too" copies of my earlier work. But there enormous differences between the health, growth, and performance-enhancing products developed and offered by Animal Naturals and those offered by others.
Our raw ingredients are the finest from around the world. Each lot-specific batch I make is extensively tested to ensure its dietary efficacy and microbiological cleanliness. Our on-site manufacturing guarantees the absolute freshest quality to you.
But the biggest difference will always be our passion. Call it an obsession. Years before others jumped on the bandwagon, I was helping to create products that became, and still are, best sellers in health food stores, gyms and training rooms. These innovations began in 1980, and have continued ever since. You don't buy credibility by sponsoring an event or hiring white lab coats.
It's harsh, but you're only as good as your last product. Past product successes are worthy, but time moves on. The world is always asking, "What have you done for me lately?" Our answer is "Plenty! Check it out!" We don't sit on laurels of past achievements.
Instead, my company continually upgrades our product lines with up-to-the-minute scientific advances. Our products will always blaze fresh trails in unifying Nature with Science. Science never stops unlocking Nature's secrets, and Animal Naturals never stops applying them!
From high-octane performance foods to anti-aging formulas, I believe each Animal Naturals product to be the best of its kind, the absolute best you can provide your four-legged companion. My never-ending quest to harness Nature's awesome nutritional power is based on one timeless truth...
…there's almost no problem Nature can't solve.
Bob Fritz Founder, Animal Naturals
The Road to Caveman Diet…
30 Years Later
Bob Fritz, Creator of Caveman Diet
30 years ago, I introduced the caveman diet…to laughter. Caveman cuisine was received as a gag-another pet rock. People joked my baggies of meats, nuts and berries were actually for Fred Flintstone.
Acceptance we remain cavemen, and therefore recreating our ancestral food plan makes sense, was decades away. Stung by rejection, I threw myself into other projects. While some became world-famous, caveman foods were always on my mind…
· 1981. Working at NASA gave me access to government research detailing benefits of amino acid feedings for space flight. After experiencing "aminos" myself, I knew they would revolutionize sports nutrition. John Williams, myself and others made Unipro in Sunnyvale, CA, ground zero for the milk peptide revolution of the early 80's.
· At Unipro, I brought in Mike Zumpano who was marketing a clever instant complex carbohydrate powder. We rebranded it Carboplex®, and sports nutrition took another leap. We promoted Mike's predigested fat (MCTs), also drawn from medical studies.
· I helped launch branched-chain amino acids (BCAAs™) and the first commercial creatine in 1985 (Creatine 1500™), among others. I spent countless days at Stanford Medical Library, constantly hunting for scientific breakthroughs and ever-smarter minds to bring them to reality.
· To that end, I recruited renowned sports scientists Drs. Brooks and Fahey as consultants. In 1986, Dr. Brooks had a revolutionary "lactate" sport drink idea. I believed this was an extraordinary advance, while Unipro dismissed it as "voodoo". I became obsessed to give life to this drink at any cost.
· I shopped Dr. Brook's idea to Zumpano, who had left to form his own company. Mike was happy to exploit a blockbuster passed over by our old employer. The drink, Drs. Brooks and Fahey followed. After twists and turns, including co-venturing talks with highflying Batmobile owner Scott Chinnery and two scientific studies, Cytomax® was born.
· I converted a premier lab procedure into a (patent 5,137,692) home test kit measuring body protein status. Hundreds of tests granted me insights into protein foods beyond any published science. Test results, plus prior experience, enabled me to craft a baby formula (really) that became the best-selling protein in history.
· 1994. We adopted an infant from Guatemala. I refused to feed him commercial baby formula. Challenged to do better, I faithfully recreated mother's milk in powder form. The undersized baby grew! I gave unflavored versions to lifters, Ph.D.s and cyclists-everybody loved it. It helped build muscle, was based on mom's milk, so I named it Muscle Milk®. I filed for trademark 756,202 (www.uspto.gov) in January 1999. Only after two companies rejected it did I find anybody to promote this "doomed to fail" idea. I sold it several years later.
· I also helped pioneer plant-based phosphatidylserine (patent 6,673,378) betaine-glycocyamine-citrulline, L-Norvaline, L-Glutamine, pyridoxine-alpha-ketoglutarate (PAK), pyridoxal-5'-phosphate ( P5P) and dozens of natural pet formulas over the years. Sports nutrition studies often began with animals, so I've enjoyed a built-in pet product advantage. (Animal Naturals, Inc,www.an-nat.com)
Which brings me back to my original passion, Caveman Diet® (trademark 3,068,863). Today, caveman cuisine is no longer a joke, but the trendy "new" way to eat. Medical studies confirm what was obvious to me three decades years ago: eating like cavemen helps us live stronger, for longer.
You might expect shortsighted food companies to reject Caveman Diet like prior mega-hits. Yep. In addition to telling me how the premier sports drink and protein would fail, they also passed on the best food plan ever: Caveman Diet. You can't make this s__t up, it's true!
