The mystic bonds between people and pets. If you feel the connection, no explanation is needed. If you don't, none is possible.

PEOPLE & PETS is for those who "get it", who are searching for more than warm and fuzzies on how they love their dog, cat, or whatever. Of course you do: it's in our DNA to bond with animals. Our genetic past is deeply interlinked with animals. Would humans exist today if not for the help of dogs thousands of years ago? Who knows.

One thing we do know. Living Stone Age societies invariably keep captives of animals living in their environment. No gleaming pet stores, but they select, feed, clean and cater to their pets. Animal attraction-it's in us. This is not news.

PEOPLE & PETS is about living healthier, longer lives for us and our pets. Because we're not just bonded to animals, we breathe the same air and share the same rock. This magazine will challenge you to be more self-sufficient, less dependent, and treat yourself, your pets, and the world with more respect. And get healthier.

This magazine is not for everybody. If you're looking for new puppy names, or ads selling cookie-cutter dogs so inbred they can't hear, or live beyond age 9, then PEOPLE & PETS is not for you. But if you're looking for practical, independent, objective science and nature discoveries, you will see info here never assembled before in one place. And it's not egghead techno babble, or the same recycled BS and myths. This is clear, logical information you can take action on.

My friends, we been given a lot, taken a lot, and live in the most abundant place on earth. We finally understand that nothing is limitless. Not money, oil or time. In fact, time is running out for us, our animals and planet. PEOPLE & PETS will show you how we and our pets can get healthier, take less, and give back more.

I have thought about this magazine since I was a child. I've created the best selling health foods in history and now have the money, writers and independence to pull it off.

Bob Fritz Publisher